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Weathering the Storm
This book presents a simple guide to managing a crisis in the travel and tourism industry. Mary Lynch, formerly Chief Executive of the English Tourism Council, examines the impact of such a crisis – whether it is regional or international - from a practical viewpoint. She then goes on to look at what can be done to minimise those impacts in order to speed recovery. There are now many academic texts on this subject but this book remains the best for practitioners with limited time. Take advantage of the substantial discount negotiated by Mary Lynch Associates. Price: £3.00 (inc p&p) "Reviews international experience and gives some pointers for forecasting the path of recovery"
"Covers lessons which should have been learned for the future"
"...an essential and very readable step towards creating a crisis management programme."
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Contact Details Telephone: 0207 100 7730 Testimonials "Mary Lynch Associates brought specialist knowledge of crisis management to this assignment. What they also demonstrated convincingly was that they were able to translate this knowledge into material that was practical and relevant to a small business audience. Their experience and understanding of the tourism industry shone through everything they produced." Keith Gilbey, Business Link for London |
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Recent years have been very turbulent for the travel and tourism industry. The outbreak of Foot & Mouth disease in the UK, the events of 11th September, bombs in Bali, Madrid, London and elsewhere, SARS, the Tsunami in the Far East and the war in the Gulf have all reinforced the view that tourism in every country will have to deal with unexpected events.