 |
|
The AssociatesThe core of the business is the specialist knowledge and experience of the associates. Each individual has operated at a senior level in high profile positions, has managed change and can provide insight as well as pragmatic solutions. Their expertise can be provided as individuals or built into a consultancy team as appropriate to the assignment. Mary Lynch. B.A.(Hons), Dip M.S. FTS
Insight, creativity, the ability to identify the key strategic issues and communicate these. Mary Lynch has both public sector and commercial experience working for British Airways, Thomson Holidays, the British Tourist Authority and latterly as Chief Executive of the English Tourism Council. She has been responsible for innovative destination marketing campaigns in the UK and overseas. She also has a very broad knowledge of tourism development having worked closely with government to develop and implement tourism policy. She has a track record in building partnerships between the public and private sector, including the establishment of Englandnet Ltd and has written a book on crisis management for the travel and tourism industry. Her first degree is in Psychology, she has a postgraduate Diploma and she is an External Examiner for the Masters degree in Tourism at the University of Westminster. She is on the Consultative Council for the Institute of Tourist Guiding and a Fellow of the Tourism Society. She is a Trustee of the Bexley Heritage Trust, a trust that is redeveloping two historic attractions with the assistance of the Heritage Lottery Fund and a regular writer and speaker at industry events. Tim Blightman
In January 2002, he became Head of Research and Strategic Intelligence at the English Tourism Council, where apart from being responsible for the major national surveys such as UKTS and the UK Occupancy Survey, he oversaw the publication of the authoritative report into VFR, developed a consumer segmentation model for tourism and spoke on consumer trends at the British Travel Trade Fair and TMI Conferences. When VisitBritain was created from the merger of the ETC and BTA, he became Head of Market Insight, adding International tourism research and Forecasting to his previous responsibilities. Since June 2004, Tim has been working in both the tourism and food industries, and has worked on various projects including local economic impact studies and consumer futures. Tim has worked with Mary Lynch Associates on original consumer research to inform the development of marketing strategy. Gerry Carter
Chris Veitch
Carl DonnellyCarl Donnelly has a hotel background with international experience as a hotel General Manager in Europe and the Middle East. He is experienced in business development having been a founder Director of Jarvis Hotels in 1990. This mid market chain has 7000 rooms, 5500 employees and a turnover of £165m. At Jarvis he held the positions of Operations Director, Quality and Service Director and joined the Board in 1996. In 2004 he was appointed by Close Brothers Finance to advise on the future of Queens Moat House and successfully recovered over £200m. He has a long involvement with reservations and booking systems and is an industry advisor on internet booking for Visit Scotland. He has worked with Mary Lynch Associates on projects related to the development of business tourism and investment strategy. Sue GarlandSue has more than 30 years experience working in the tourism destination business. Until 2002 she was Deputy Chief Executive of the British Tourist Authority with responsibility for strategy, policy, business planning, government and EU relations, relations with national and regional tourist boards, research and market intelligence and human resources. She represented the UK on the European Travel Commission. She led a review of BTA's overseas representation, which resulted in overhead savings of £5 million, which were then used for active marketing. She was a member of the government's Tourism Review Panel, which resulted in the creation of Visit Britain. Sue is a Fellow of the Tourism Society and a Liveryman of the Worshipful Society of Marketors and was awarded an OBE in 2001 for services to tourism. As an associate with Mary Lynch Associates she has worked on a number of strategic and organisation reviews and guided consultation exercises to bring discussions to a conclusion. John SlaterJohn has a 30-year career in tourism that began as Development Manager for the West Country Tourist Board. He went on to be Managing Director of the Southern Tourist Board where he built an organisation that was a commercial success with a wide range of services. He was also an innovator in the integration of services between regional bodies and local authorities and provided many services under contract, including the management of TIC's. In 2003 he took early retirement and set up his own consultancy company. He has acted as an adviser to Unicorn Tourism Limited and operated as part time Managing Director for two years during which time the financial position of the company improved significantly. He is now Chair of Sandy Balls Holiday Park and has undertaken consultancy assignments for Mary Lynch Associates in the area of development of commercial opportunities, business planning and risk analysis. Nicky HancockNicky Hancock has worked in the UK travel industry since 1978 and has gained practical marketing experience working for some of the best-known names in the travel and tourism sector. After graduating from the University of Surrey with a First Class Honours Degree in Hotel and Catering Administration, she joined British Airways' competitive graduate training scheme. Her first position in public relations was with Hilton International where she looked after their four properties in the U.K. Her next move was to the Hyatt Carlton Tower as Public Relations Manager and later as Director of Marketing. She worked for Hyatt's divisional marketing team covering Europe, Africa and the Middle East as Director of Marketing Communications. It was in this role that she represented Hyatt worldwide in all the European media markets as well as overseeing the fourteen hotels in the area and launching new hotels. Since 1997 she has run her own PR company, Hancock Communications, that has handled all PR and promotion for large and small businesses in tourism. She is currently advising Bath tourism on the development of niche markets, including food and drink. Nicky Hancock is a strategic thinker, but she is also a working PR practitioner with direct involvement in every aspect of the client's brief. For Mary Lynch Associates she has worked on projects involving the development of marketing and communication strategy and the development of crisis communication for small business. Adrian MooreyGlobal communications expertise coupled with an intimate understanding of government. Adrian Moorey was Director of Corporate Communications at Cable & Wireless plc and National Air Traffic Services Ltd where he managed the communications issues associated with the launch of the governments first Public Private Partnership. He was Director of Information at the Home Office and the Department of Trade and Industry and worked closely with 7 Cabinet Ministers over a period of 11 years. He is an expert in presenting complex policy issues to a mass audience and understands both the public sector and the commercial world. He now works as an independent consultant. Alison HunterAlison is a Fellow of the Chartered Institute of Personnel Development, a qualified coach and a Master NLP Practitioner. Her career in HR has included extensive experience with the Scottish and English Tourist Boards as well as being HR Director for the National Autistic Society. She has experience in all areas of HR including pay negotiation and job evaluation. She is particularly experienced in organisation development and change management and has handled mergers, the establishment of new organisations, redundancies and outplacement. Her commitment is to the development of skills and helping people to reach their full potential through coaching. She now runs her own company, In Touch Coaching, and has worked with Mary Lynch Associates on assignments involving change and development. Lynn ScrivenerLynn Scrivener is a senior marketer with over 20 years' experience gained in both the public and private sector of travel, leisure and tourism, including British Airways, Lunn Poly, French specialist operator, VFB Holidays, Heart of England Tourist Board and as Head of Tourism for Birmingham City Council, delivering a new tourism strategy for the city. As a marketing and development consultant since 1997, her client portfolio includes interim roles as Head of Marketing for the Tower of London and for Hampton Court Palace, short breaks consultancy project for RSC in Stratford upon Avon and marketing consultant to Somerset House and art collections. Lynn has particular experience in developing and managing communication and audience development strategies for attractions such as Thinktank, Birmingham Science Museum, Cutty Sark, Vinopolis, Kensington Palace and Musical Museum at Kew. She has worked with Mary Lynch Associates on the design and delivery of workshops for businesses. |
Contact Details Telephone: 0207 100 7730 Our People Weathering The Storm
Get more information and details on how to purchase the book |
Site designed by Logical Developments Ltd
Expertise: Destination Marketing, Tourism Policy and development and public/private operations.
Tim is an experienced market research professional who has been using research data to develop strategic plans and evaluate the impact of activities for over 30 years. After learning his trade at one of the largest UK research agencies (NOP) the majority of his career has been spent in marketing organisations. He worked for a major multi-national food company (now owned by Unilever), where he was responsible for the planning and implementation of research programmes designed to provide information to develop and evaluate strategic business and marketing plans for the future.
Gerry Carter's career started in the civil service and, after the establishment of the English Tourist Board in 1970, he moved across to set up and develop personnel services for this new organisation. In 1985 he became Assistant Director International for the British Tourist Authority where he was responsible for the recruitment and management of staff in 40 overseas locations and acquired premises for and set up the Britain Visitor Centre. When ETB and BTA merged he became HR Director for the joint body. In 1998 he became an independent consultant and has worked on several change management projects for tourism bodies and commercial businesses. Gerry has worked with 
Chris has a first class degree in tourism management and is a part time PhD student with a special interest in disability and access issues. He had a career in the civil service culminating in a role as manager within the Crown Prosecution Service before making a career change. He has worked as a researcher on tourism issues and was a policy executive in the English Tourism Council working on the regeneration of coastal resorts, development of quality systems and the introduction of national accessibility standards. He was part of a European project team on access issues and has developed and presented material on accessibility. He has completed a number of assignments for 